Every area in Miami has its own unique features which make it attractive; likewise, each neighborhood, condo building or gated community has its own set of amenities and lifestyle factors which can make it appealing to certain buyers. If you are looking to sell your home or condo let us provide you with the current market statistics on sales in the area as well as an analysis on the pros & cons of your property in order to price it effectively and market it to the right kind of buyer.
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Every area in South Florida is different and attracts certain types of buyers for different reasons. Has your overall area grown more popular? Are newly constructed homes or condos competing with older homes? Are remodeled homes selling much faster and for a much higher value than homes without upgrades? All of these answers can be obtained by an agent familiar with the market and by performing market studies and analyzing different trends in your community. Future commercial developments usually bring value to the area and help with long term appreciation. Many homeowners are now looking for the “live, work, play” lifestyle and developers throughout South Florida have responded. Brickell, Doral, Coral Gables, Pembroke Pines and other areas have several projects underway or have planned future projects which help promote this lifestyle to their residents.
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Many factors affect a community or building's desirability. Are the amenities top notch compared to nearby properties? Is there a new construction site nearby with lots of noise? Is the building undergoing current or future maintenance and will residents be affected? Is there a new office complex or retail center opening nearby? Do you have protected views? All of these play a factor in how desirable a condo building is in the eyes of potential buyers. Owners in buildings or gated communities that have lots of inventory on the market either for sale or for rent end up competing against each other and must devise a selling strategy to differentiate their property and receive serious offers. Likewise owners in a solid, well-managed community or building, have the upper hand when negotiating the sale price on their property.
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When pricing your home you need a detailed comparison report of recent sales in your community. One Miami Homes provides you with a detailed list of all recent sales in the last 6 months for the home or condo most similar to yours. Does your home have extra features that others in the area do not? Is it a corner lot? Do you have a smaller home in a highly desirable community? All of these variables play a factor in determining a listing price. We compare the List Price vs. Sale Price for your particular floorplan and views, then recommend a marketable pricing point. To present your property effectively you need to know which homes are competing against yours in the market and what makes yours unique. We are careful to aggressively price your home without overpricing it which only leads to it sitting on the market and becoming stale.
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We provide high-end photography services emphasizing the best-selling points of your home with high quality images. Does your home or condo have spectacular water views or very large walk-in closets? Identifying the best-selling points and making them clear through pictures is what will draw the most visitors to your property. Buyers browsing the internet can see hundreds of homes in a short amount of time and often look at several photos before even reading a description of the property. Studies have proven that properties with excellent photos receive more offers and sell for higher prices than those with poor quality photos. Photography showing the amenities & lifestyle of your building, gated community or local area are especially important for buyers that come from outside the local area. 3D Video & Drone services are available for certain properties as well.
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One Miami Homes will feature your home or condo on the Miami MLS as well as our own website www.onemiamihomes.com, and all other national home portals that potential buyers visit. We also utilize our social media accounts using Facebook to help promote our listings to our followers and a targeted advertising audience. In certain areas and depending on the home, we are able to place an ad for your house in high quality magazines which will increase the number of people that see your home for sale. If the home is of sufficient value we can create a custom webpage for your home and run google ads when buyers search for homes in your area, community or building.
Open Houses
With your permission we are able to host as many Open Houses as necessary in order to market your property effectively. Many times you will find that neighbors who are currently renting in the neighborhood are looking to buy and may become potential purchasers. Open houses also gather attention when they are posted online allowing potential buyers to see the property and call their agent to schedule a showing at a later date. A One Miami Homes agent is available to assist in setting up an Open House on Saturdays and/or Sundays, which are when you can expect to receive the most amount of visitors. Proper signage is placed in the neighborhood as well as the neighboring main streets.
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Buyers typically visit between 5 and 20 homes prior to making a purchase. Many times they will visit their top choices a 2nd or 3rd time before making an offer. When we as the listing agent are present it allows us to portray your home in the best possible way. We are able to point out and highlight many features or facts about the home, community or area that the buyer or buyer’s agent may not be aware of. When we show your home it allows us to establish rapport and dialogue with the potential buyer and to ask questions about what they want in a home. By fact finding we know which positive features to focus on and what not to focus on. Being present for listings and making sure your home is in showing condition creates a lasting impact that buyers remember when choosing where to place an offer. Many buyers often visit the same or similar style property in a community or building. We will research the details on those properties and “sell” your property in comparison to the others.
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How many people visited your home or condo this week? What did they like or dislike? We will keep you updated on the possible buyers that visited your property and inform you of any feedback directly from the client. We also follow up with the buyer’s agent to see if and when they plan on making an offer. This is of special importance because once you receive an offer you generally have 1 to 3 days to respond and start the negotiation process. If we can alert other serious buyers that an offer has been received this may motivate them to also place an offer and you will have created a multiple offer scenario. You as the seller now have more control over the sale process and can obtain maximum value for your home. One Miami Homes believes in transparency and constant communication throughout the sales process.
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Any offer you receive must be negotiated to ensure fair market value for your home. Upon receiving an offer we can point out areas where the offer has validity as well as other areas where we can negotiate. Selling price is of upmost importance but there are other factors which can be negotiated including the time window in which to close on the property, escrow deposits and more. When we negotiate on your behalf we present the byers agent and the buyers a copy of the most recent sales in the area and highlight all the features which make your home command top dollar - this includes showing similar recent sales and factoring price appreciation in order to raise the offer price or, comparing similar available homes on the market and highlighting the upgrades, features or characteristics of your home that make it worth more.
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There is no guarantee a home will close just because a contract has been signed. There are many factors to take into account. Was the appraisal in line with expectations - did the appraiser do a correct job in analyzing similar properties and has he taken price appreciation into account? Did the inspector accurately estimate the cost of any necessary repairs or did he overestimate creating fear in the eyes of the buyer? Is the buyer following up with bank requirements in a timely manner in order to obtain financing and is he/she working on obtaining approval from the HOA or condo board? All of this can delay and complicate the closing process. A responsible selling agent will coordinate will all parties involved including the listing agent, closing/title company, loan officer, inspector, appraiser, attorneys, the county, the survey company and others to make sure that the closing process is completed in a smooth and timely manner.
Let us get your apartment rented as quickly as possible! Please fill out the form below or for a faster response call us directly at (305) 704-8849 or e-mail info@onemiamihomes.com
